Hanoi tightens control over ad banners
The Hanoitimes – Inspectors of the Hanoi Department of Culture, Sports and Tourism will take action to control advertising banners illegally hung over city streets.
At a recent press conference, the department’s chief inspector, Nguyen Thanh Phong, said the city has banned the hanging of banners across streets since July 15.
The move followed a recent case in which banners for a music show entitled “The Hanoian” in front of Hanoi Opera House were cut by someone, causing public concerns.
Nguyen My Trang, Director of My Thanh Company which organised the programme, said that it was the action of competitors and that those who cut the banners were trying to damage the image for the programme.
According to Mr. Phong, currently such banners are almost non-existent on the electric poles and trees in Hoan Kiem District.
For a long time, the front and sides of Hanoi Opera House were covered with banners advertising various art programmes. However, in recent years Hanoi’s streets have been full of of advertising banners resulting in waste. on July 19, Tran Quoc Chiem, Deputy Director of the local Department of Culture, Sports and Tourism said companies that legally hang their banners leave them there for months despite the allowed time of 15 days.
He added that in 2011 the department inspectors cut down banners advertising a show by overseas Vietnamese singer Che Linh, however they reappeared the very next day.
The city does have areas where it is legal to advertise, but since the expansion of Hanoi in 2008 the demand have increased greatly and the available advertising space is not enough.